Why Smart Pet Businesses in Tennessee Are Doubling Down on Automation in 2025

Hi there, it’s Cheston from PitchPaws Marketing, your local pet marketing partner here in Tennessee.

I want to share some hard-earned insights today — no hype, no fluff, just practical advice to help Tennessee pet businesses like yours (whether you run a grooming shop, vet clinic, pet store, daycare, or pet product brand) level up this year.

Because when people search for things like “pet marketing near me” or “best pet business marketing in Tennessee,” you want your name to show up — not your competitors. To make that happen, you need to start using automation and smart marketing strategies that free up your time and let you focus on the work you truly love.

Automate the Routine, Focus on What Matters

Let’s be honest. Nobody opened a pet business in Knoxville, Nashville, Chattanooga, or Memphis because they love spreadsheets or spending hours scheduling Instagram posts.

Automating your SEO and AEO so you rank on Google searches like “pet stores near me” or “dog groomers near me,” setting up automatic social media posts, and having follow-up emails or texts go out after an appointment aren’t about replacing your personal touch. They’re about making sure your time and energy go where they matter most.

At PitchPaws, we’ve built an SEO and AEO automation system specifically for Tennessee pet businesses. It covers over 5,000 keywords, local backlinks, schema, FAQs, and blog posts, all running quietly in the background so you can focus on your clients and their pets.

Let Local Data Guide Smarter Decisions

I’ve worked with enough pet businesses here in Tennessee to tell you this with confidence: gut feelings are not a marketing strategy.

You need to know which campaigns are really bringing local pet parents to your business, which keywords are working, and what people are searching for when they look up services near them.

Even if you’re not a numbers person, setting up tools like Google Analytics and Tag Manager can change the game for you. And if you need help figuring out where to start, I’m here to guide you through it.

Test Small, Learn Fast, Then Scale

One of the biggest lessons I’ve learned working in this industry is that local markets behave differently. That’s why I always recommend running small tests first, learning quickly, and only then scaling up.

You can start with a $50 to $100 local ad targeting pet parents in Nashville or Chattanooga, test a single jingle or video ad to see what connects, or create one clear landing page offering a specific service like dog grooming in Memphis or vet checkups in Knoxville.

Once you know what’s working, you can confidently put more money and effort behind it.

From Me to You: My Promise

I’m not here to sell you dreams or push empty promises. I’m here as someone who’s made mistakes, tested ideas, and seen what actually works for pet businesses across Tennessee.

Whether you’re a small one-person operation or a growing brand with multiple locations, I want you to know you can compete, you can rank, and you can succeed in this market.

If you ever want to chat, I’m happy to share advice or help you set up smarter marketing systems. My goal is to help you work smarter, not harder, and to make sure your business becomes the go-to name for pet parents near you.

Let’s Make 2025 a Breakout Year for Tennessee Pet Businesses

With the right mix of automation and local marketing, you can start winning more “near me” searches and grow your business faster. Whether you use PitchPaws tools or just want a friendly conversation about where to start, I’m cheering you on.

Thanks for reading, and keep doing the work you love.
— Cheston, PitchPaws Marketing