If your pet store is only focusing on social media or walk-in traffic, you are leaving money on the table. Email marketing is one of the highest ROI tools available for local pet businesses, and it is easier to automate than ever before.

At PitchPaws Marketing, we include email marketing as part of our complete pet business marketing services. We help pet stores turn their customer list into an active, engaged, and profitable community. This blog shows you why email marketing works, what emails to send, and how to make it all happen without adding more work to your week.

Why Email Marketing Still Works for Pet Stores

While social platforms change their algorithms weekly, email remains one of the few channels you truly own. You control who sees your message and when. The average ROI for email marketing is around 36 to 1, meaning for every dollar you spend, you can earn up to thirty six dollars in return.

For pet stores, email is perfect for:

Announcing new products or seasonal specials
Promoting flash sales or loyalty discounts
Sending pet care tips and educational content
Re-engaging past customers with win back offers
Promoting events like adoption drives or photo days

Most pet store owners think email is too complicated or time consuming. That is where automation and smart content planning come in.

What Makes Pet Store Email Marketing Different

Your customers are pet parents. That means they are emotional buyers, loyal to brands that understand their pets, and hungry for tips, deals, and feel good content.

Pet store emails should be:

Short and friendly
Skip long paragraphs. Keep it light, helpful, and easy to skim

Visually fun
Include photos of animals, toys, or real customer pets

Time sensitive
Use short term deals or reminders to create urgency

Personalized
Include the pet’s name if possible. You can collect this info at checkout or on your site

Valuable
Share tips on pet nutrition, grooming, or training to build trust

Email Types That Work for Pet Stores

Here are proven email campaigns we automate for pet businesses every month:

Welcome series
Introduce your store, highlight your services, and offer a first time discount

Weekly product spotlight
Feature one high margin product or treat with a quick tip or video

Monthly pet care tips
Simple how to guides like “how to trim your dog’s nails” or “choosing the right chew toy”

Loyalty reward emails
Reward customers who have bought more than twice with a discount code

Abandoned cart emails
Remind customers who added to cart online but didn’t buy

Holiday or birthday specials
Celebrate with a free treat or coupon for their pet

Event announcements
Promote local events, free nail trims, or pet photo day specials

We design and write these so they feel natural, not salesy. Customers should look forward to your emails, not unsubscribe.

How Email Fits into Your Pet Business Marketing Strategy

Here is how email marketing complements your other channels:

SEO brings in new website visitors
PPC drives fast traffic for specific offers
Social builds engagement and shares
Email keeps your audience coming back

The goal is to make every customer interaction part of a system. A customer who finds you through Google, clicks a PPC ad, then joins your email list becomes part of your long term revenue stream.

What We Include in Our Email Marketing Service

With PitchPaws, your emails are written, designed, and scheduled for you. You do not have to touch a thing.

Included in our email marketing setup

Branded email template
Welcome series for new subscribers
Monthly campaigns and promotions
Content calendar and planning
Subscriber growth strategies
Performance reports and open rates

You can start from scratch or hand us an existing Mailchimp or Klaviyo list. We clean it up and get you moving within days.

How to Build Your Pet Store Email List

Here are five simple ways to collect more emails without annoying your customers:

Offer a first time discount for joining your list
Run a “cutest pet photo” contest and collect entries
Add a signup form to your website with a free guide
Ask at checkout and enter them into a prize draw
Post a signup link on your Instagram bio or Facebook page

You do not need thousands of contacts to see results. Even 200 quality subscribers can bring in weekly revenue if your content is targeted and consistent.

Try It Free and See the Results

We are currently offering a free 30 day trial for pet stores that want to add email to their marketing strategy. This includes:

One welcome series
One monthly campaign
One promotional email
Branded template setup
Free growth checklist and consultation

It is the easiest way to try email marketing without committing time, tools, or budget upfront.

Final Thoughts

Email marketing helps pet stores drive more repeat sales and loyalty
It outperforms social in visibility and conversion
With the right automation, it works in the background while you work the shop
You can try it free and see results quickly

Call to Action

👉 Start My Free Email Marketing Setup

Let us handle the writing and sending while you focus on what matters most—your pets, your team, and your customers.

Why should pet stores use email marketing?
Email marketing helps pet stores increase repeat sales, promote special offers, and stay top of mind with pet parents. It is a cost-effective way to build loyalty and share valuable content without relying on social media algorithms.

What types of emails should I send as a pet store?
Effective email campaigns include welcome emails for new customers, product spotlights, pet care tips, holiday specials, loyalty rewards, and event announcements. These keep your audience engaged and coming back to shop.

Is email marketing difficult to manage for a small pet business?
Not with automation. PitchPaws Marketing writes, designs, and schedules every email for you. You get a fully managed system that runs in the background while you focus on your shop and clients.

How do I grow my pet store’s email list?
You can collect emails through in-store signups, website forms, contests, first-time discounts, and QR codes on receipts. We also help you design simple opt-ins and lead magnets tailored for your store and audience.

Can I try your email marketing service before paying?
Yes. PitchPaws offers a 30-day free trial that includes a welcome series, one promotional email, one monthly campaign, and full setup. You can test it with zero risk.