How to Go Viral in 2025 🐾🚀

Introduction

In early 2025, Taylor, a small pet treat brand owner in Nova Scotia, was struggling to get traction online. Despite having a great product and loyal in-store customers, their Instagram and TikTok barely got any likes or comments. Taylor felt invisible.

After researching what makes content stick in 2025, Taylor realized something big: pet brands that tell stories, create community, and post consistently win on social media.

Within 90 days, Taylor’s brand exploded:

• 50K+ new followers

• 3 viral TikToks

• A 35% increase in online orders

Let’s break down how pet brands can go viral using social media strategies tailored for 2025.

Keyword Target: Social Media for Pet Brands 2025

Step 1: Know Your Audience 🧠

Before anything else, identify who you're talking to.

Alex runs a pet grooming business for doodles in Vancouver. Instead of targeting all pet parents, she focused her content on “Busy doodle moms who want low-shed solutions.”

Pet audience profiles to consider:

• New puppy parents 🐶

• Senior pet owners 🐾

• Cat lovers with indoor-only cats 🐱

• Holistic pet care enthusiasts 🌿

• Rescue-focused communities ❤️

Pro Tip: Use Instagram polls and Q&As to learn what your audience actually wants to see.

Step 2: Craft Viral-Worthy Content 🎥

Let’s meet Danny, a dog trainer from Alberta. His content was informative but… bland. No music. No personality. No spark.

He started following a 3-part content formula:

1. Hook: Grab attention in the first 3 seconds

2. Story: Entertain or educate with humor or emotion

3. Call to Action: “Follow for more” or “Tag a friend!”

His post "Why Your Dog Pulls on the Leash (And How to Fix It)" got 150K views in a week.

Content ideas for pet brands:

• Before and after grooming clips

• Funny pet reactions with trending audio

• Educational voiceovers ("3 Things Your Vet Wishes You Knew")

• Pet parent confessions

• Behind the scenes of product creation or pet care

Step 3: Use the Right Platforms in 2025

Not all platforms are created equal for pet content. Here’s where to show up:

PlatformWhy It WorksTikTokPerfect for short-form storytelling, trends, & humorInstagramGreat for Reels, aesthetic branding, DMsFacebookOlder pet parents, event promotion, local groupsPinterestProduct discoverability, blog traffic, gift guidesYouTube ShortsHigh visibility, great for tutorials or client results

Step 4: Timing & Consistency Matter ⏰

Emma, a dog bakery owner, posted randomly—sometimes 3 times a week, sometimes once a month.

When she switched to a content calendar and posted 5x/week at 6PM, her reach tripled. Pet parents started looking forward to her "Tasty Treat Tuesdays."

Ideal posting frequency:

• Instagram Reels: 3–5x/week

• TikTok: 1–2x/day

• Stories: Daily

• YouTube Shorts: 2x/week

Tools to help you stay consistent:

• Later

• Planoly

• Notion content calendar templates

• Trello with labels for each platform

Step 5: Engage Like a Real Human 🐾💬

Social media isn’t a billboard—it’s a two-way convo.

Jess, a pet behaviorist, started replying to every comment, DM, and tag within 24 hours. She also used story polls like:

• “What kind of leash do you use?”

• “Which dog breed is the most dramatic?”

• “Should we launch a cat version of this?”

Engagement skyrocketed. She even sourced her next product line from follower votes.

Engagement Tips:

• Reply to comments with emojis + pet names

• Repost user-generated content

• Use pet polls & quizzes

• Shout out clients or customers (with permission)

Step 6: Collaborate With Petfluencers 🐾📲

Influencer marketing still works—but micro is the move in 2025.

Nina, a custom pet portrait artist, teamed up with 5 dog moms under 10K followers. Each shared unboxing videos of her artwork.

Results?

• Her site traffic tripled

• Bookings sold out for 2 months

• 300+ new email subscribers from a single post

Petfluencer Types to Collaborate With:

• Pet Instagram accounts (even 3K followers!)

• Dog walkers or trainers with loyal followings

• Local rescue pages

• TikTok pets with viral energy

Mistakes Pet Brands Should Avoid on Social Media

1. Posting only about products/services

2. Never showing your face or personality

3. Using blurry photos or lazy captions

4. Buying fake followers

5. Ignoring your comments & DMs

6. Copying other accounts without making it your own

Real Wins from Pet Businesses in 2025

Benny’s Barkery (Ontario):

• Switched to Reels + dog voiceovers

• Gained 20K followers in 60 days

• Doubled their Shopify revenue

Clara’s Cat Lounge (Saskatoon):

• Started a weekly “Whisker Wednesday” series

• Attracted influencers + press coverage

• Bookings increased 40%

Lily’s Pet Rescue (Quebec):

• Shared foster stories on TikTok

• 3M+ views across videos

• Donations increased 3x

Social Media Content Pillars for Pet Brands

Use these pillars to mix up your content and stay fresh:

1. Education: Pet care tips, grooming hacks, breed facts

2. Entertainment: Reactions, fails, trends

3. Promotion: Sales, new products, booking reminders

4. Community: UGC, testimonials, reposts

5. Behind the Scenes: Shop tours, product making, funny moments

Final Thoughts: Build a Brand That Pet Parents Can’t Ignore 🐶

In 2025, pet brands don’t need massive budgets—they need strategy. Consistency. Personality. And a deep understanding of who they’re speaking to.

Don’t just post for the algorithm. Post for the pet parents who want to connect with you.

Because when you combine heart, humor, and helpfulness, your pet brand isn’t just seen—it’s remembered.